The Big Brain Theory Pure Genius will feature a seemingly impossible engineering challenge to be solved by the contestants each week. Competitors will have just 30 minutes to come up with a solution using their own intellect to complete the challenge. Based on logic and design, the expert panel of judges will determine the best engineering concept and select two captains to lead their team to execute the project. The team with the best design will remain safe, but the losers will face the judges who will determine which member will be eliminated..

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Reality-TV